Closed to freelancing projects, focusing on full time opportunities only.

Bay Area-based Designer with experience building cohesive brand identities from the ground up. I thrive at the intersection of storytelling and systems — developing creative guidelines, producing editorial content, and executing multi-channel campaigns that go beyond aesthetics to build genuine community and culture. Known for iterating quickly without compromising craft, and for making complex creative frameworks accessible across teams.

In the afterhours, I'm always chasing a new creative outlet. I'm a flutist, dancer, and photographer and I've set a personal goal to be at least proficient in the language of every country I travel to. The more languages I learn, the more people I can connect with. I think about graphic design the same way: at its core, it's a visual translation of ideas, emotions, and messages into something others can understand and feel.

Reach out to me at design.blee@gmail.com