Satisfy Your Cravings

MUNCHYFEST | A College concept project

Munchyfest is a hypothetical Asian food festival rooted in Oakland's street culture: community-driven, unapologetically bold, and built for people who take food seriously. The brief I gave myself: create a brand identity that feels at home on a festival wristband and a six-foot poster alike.

The logo is a brush script drawn from graffiti culture, handmade energy with enough edge to feel current. The color system is built on black as a foundation with red doing the heavy lifting as an accent, a nod to red's cultural significance across much of Asia (without getting too cliché!)

From there I explored how the brand scales, advertising posters, menus, stickers, and wristbands that collectively answer the question every branding project has to ask: does this identity still feel like itself when it's on a napkin, a wall, and an Instagram grid at the same time?